Felipe Hernández Villa-Roel
Frugal Studio
About me
Empowering Innovation Through Frugality
I am an experienced Product Leader and Founder working across sustainability, technology, and social impact. Over the past 15 years, I have built and launched products as an Industrial Designer and Product Manager, guiding ideas from concept to market through lean methods and structured strategic planning.
My approach is practical and focused. I help teams make the most of what they already have, align around clear goals, and move forward with confidence. I care deeply about creating meaningful work, where creativity and innovation support real outcomes. I enjoy helping teams cut through noise, stay focused, and put their energy where it creates real value.
Trusted By
Read MoreSenior-level product strategy and execution without the full-time overhead. Get your quote FREE.
30 min
Quote after call
Read MoreFast-track your roadmap, from first idea to commercial product
30 min
Quote after call
Read MoreFrom concept to prototype, with lean and scalable design. Get your quote with a FREE discovery call.
30 min
Quote after call
Read MoreMake your product look real before it exists. Get your quote with a FREE discovery call.
30 min
Quote after call
Read MoreVisuals that communicate clearly and professionally. Get your quote with a FREE discovery call.
30 min
Quote after call
Read MoreDfAM strategy for SLS, DMLS, FDM and prototyping in plastics and metals. Get your quote after call.
30 min
Quote after call
Turning complex challenges into scalable realities.
I’ve spent 15+ years helping international companies go from vision to market.
At Frugal Studio, we believe innovation shouldn't be wasteful.
Founded by Felipe Hernández, a product leader with over a decade of experience, we specialize in bridging the gap between physical engineering and business strategy.
Industrial Design
Product Development
Digital Product UX/UI
Fractional Product Management
Research, Futures & Innovation Strategy
Brand Strategy & Design
Client Testimonials
01
Luca Rossettini, CEO / D-Orbit
We have worked with Felipe for more than eight years on industrial design, graphic design, and 3D rendering. We keep choosing him for the constant quality of his work and his strong sense of ownership. He manages projects with care, collaborates closely with our team, and always keeps the client at the center. His contribution consistently leads to better results.
02
Emiliano Gutierrez, CEO / Raíz
Felipe supported us as a fractional Product Manager during a key phase of our new consumer product. He helped us shape our strategic plan, align stakeholders, and move from design for manufacturing to go-to-market with clarity. We value his practical mindset, efficiency in using resources, and the trust he builds with the team. His flexibility, creativity, and leadership made a real difference.
03
Andrea Castellani, Project Manager / STONE
Felipe supported STONE as fractional Product Manager and Industrial Designer to bring a new coffee machine from concept to mass production. He worked closely with sales, marketing, engineering, and product teams to deliver a design aligned with our market strategy. We really appreciated his package approach, where collaboration was constant and open. The project was a success and the product is now sold worldwide.